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WKD Exclusive

easypaisa’s Audio Nikahnama initiative inspires marital awareness empowering brides nationwide

by Rizwan Baloch 27 Jan 2024

In the heart of Pakistan, a significant gender gap has persisted, hidden within the folds of the sacred Nikahnama. A recent revelation by the Pakistan Commission on the Status of Women unveils a startling truth - two-thirds of women in the country are unable to understand their Nikahnama, primarily due to illiteracy. Even those with the ability to read often overlook crucial clauses, leaving them unaware of their rights.

In a commendable effort to address this issue, easypaisa has launched a groundbreaking feature named "Audio Nikahnama." This innovation not only acknowledges the literacy challenges faced by Pakistani women but actively bridges the gap, empowering them with knowledge about their marital rights.

One of the standout features of easypaisa's Audio Nikahnama is its availability in seven different languages. Urdu, English, Balochi, Pashto, Sindhi, Punjabi, and Saraiki, ensure that no linguistic barrier impedes a woman's understanding of her Nikahnama. By providing this service through a simple missed call to 0341 117 1222 or via the easypaisa app, accessibility is maximized, reaching a broad spectrum of women across the nation.

In addition, the Audio Nikahnama feature extends its reach to those with hearing disabilities, offering a sign language video interpretation of the Nikahnama. This ensures that every woman, irrespective of her abilities, can now understand the integral clauses of the Nikahnama, empowering her with the knowledge to assert her rights during this significant life event, making easypaisa's commitment to inclusivity go beyond linguistic diversity. 

To reinforce the importance of reading and understanding the Nikahnama, easypaisa is making a visual impact by incorporating graffiti in major cities like Karachi, Lahore, and Islamabad. Check them out below.

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